Our Story

Three decades of excellence, crafted with intention and a deep love for people.

More than styling.
A welcoming sanctuary.

A New Indulgence was built on genuine connection and focused care. We believe a premium experience comes from truly understanding our clients and delivering consistent, high-quality results in a refined, welcoming space.

Whether you're here for a signature scalp detox, a precision cut, or a flawless silk press, every detail is designed for your comfort. Our studio is a sanctuary—a place to relax, be taken care of, and hit the reset button.

Malkia M George

The Journey

The Beginning

A Natural Calling

At just 16 years old, doing hair was already a natural gift. What started as styling for friends and family quickly blossomed into a lifelong passion.

1996

Licensed & Driven

Born and raised in San Francisco, she officially became a licensed cosmetologist on January 9th, 1996. Encouraged by her mother, she persevered through three different schools to master her craft.

2006

The First Salon

Opened her first independent salon in Belmont, California. After two successful years, she returned to her roots in San Francisco, where her business and community have thrived ever since.

Today

A New Indulgence

A sanctuary dedicated to multi-textured hair, precision cuts, and tailored treatments. We provide a space for our clients to relax, feel pampered, and hit the reset button.

New Indulgence Hair Studio

Luxury care. Every texture.

Book Appointment

Navigation

Contact

  • 1315 Fillmore St, San Francisco, CA 94115
  • 415-699-5379
  • kiageorgewatkins@gmail.com

Hours

Today's HoursClosed
  • Mon - Tue:Closed
  • Wed - Sat:10am - 7pm
  • Sunday:Closed

© 2026 New Indulgence Hair Studio. All rights reserved.